Pre-optimization Analysis
Website Analysis:
This is the first step will take once we begin with the SEO of a website. We carry out a thorough analysis of your website to make sure that your website is structured properly to attract search engine spiders. SEO Ennovations enhances your website’s quality of information and uniqueness through following a rigorous specialized ranking and evaluation procedure. We analyze your website on the basis of the following steps:
- Content of the website
- Ranking of the keywords used
- Meta text
- Images used
- Hyper Links
- Inbound and outbound links
- Page Titles
- Header and Footer hyperlinks
- Current traffic towards your website
- User-friendliness and Search engine friendliness
We thoroughly analyze your website as per the standards set by all the major search engines such as Google, Yahoo and Bing. We make the changes to the text and the layout of the website to make it user-friendly and search engine friendly, if required.
Competitor Analysis:
Through this sort of analysis we primarily focus and get hold of the strengths and flaws of the probable and current competitors. It assists us in understanding the strategies, tactics and success quotient of your competitors. Competitors are the ones who are indexed at top on the all the major search engines’ result pages for the same targeted keywords. It is essential to know who your competitors so as to get a detailed knowledge about their future strategies, weaknesses and strengths.
Who are our competitors?
- Companies offering similar products or services.
- Companies planning to offer similar products or services as their future prospects.
Keyword Research & Analysis:
One of the vital SEO techniques being used initially is a thorough Keyword research and analysis. Getting the relevant keywords for your website is an important part of the SEO process. We at SEO Ennovations assure to take you at the top of the search engine results pages through optimizing the selected keywords for your website. This is possibly one of the most complex parts of the SEO process as the competition here is massive as we need to target the relevant keywords and geographical area. The more relevant your keyword is the better is the conversion rate. Selection of keywords basically depends on the website to website and customer to customer. The amount of time and effort you need to invest on a website varies with the choice of keywords customers opt for.
Meta Tag Optimization:
Meta Tag is basically a type of HTML Tag that provides us with the information about the text of a web page in short. However it never affects the appearance of the web page in any of the browsers. Title, Keywords, robot-exclusion attributes and description, are some of the basic uses for the Meta Tags. Today, Meta Tags to use to determine relevancy on all the major search engines. We at SEO Ennovations aim to create the best and relevant Meta tags and place them in all the web pages on your website.
This is a post tagged with “homepost”
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Latent Semantic Indexing
Latent semantic indexing (LSI) also called as latent semantic analysis is a technique invented at bell laboratories to test relationship between two set of related documents by comparing its synonyms, polysemy, grammar, verbs and overall content and then ranking which one is better.
Now according to Google’s new algorithm panda which is made to stop spamming and rank those websites in search results which actually have good content, starts using LSI technique.
Often we must have seen those websites have keyword stuffed in their content and meta tags rank on top positions but websites having good content but keywords not stuffed rank below spammers. If you use keywords in your meta tags and content, do not stuff keywords either put some synonyms or something relevant to services you offer. For example:- If you have a website of lawyer and want to target lawyers in Miami or criminal lawyers in Miami then along with lawyers include attorney and attorneys in meta tags and content.
You can check it out by observing this image.
Darkened results are those results which Google takes into considerations when showing results. Here Google is considering divorce, attorneys and lawyer in search results.
Here’s a formula to check on which keyword to use other than targeted keyword. Have a look at this image.
You can check for any keyword by using this formula and you can use Google keyword research tool to check more relevant keywords with their search volumes.
This is how Google checks which website contains more relevant content with more synonyms, polysemy and compare with other websites who deals in same fields.
Here at Seo Ennovations we take care of all techniques which all leading search engines follow and provide best services to our clients.
For any inquiries, order or Free Quote, please feel free to contact us.
